Hiro Wailani

Product Designer・Systems and Enterprise Tooling

I design operational systems for environments where coordination breaks down — complex cross-functional organizations, multi-team platforms, and tools that leadership uses to act earlier. My background spans internal tooling, creator platforms, and design systems. I care about structural clarity over aesthetic novelty.

2021 - Present

Freelance Product Designer

• Designed and shipped end-to-end product experiences for early-stage SaaS startups and B2B platform teams,improving user flow efficiency and reducing friction across critical user journeys

• Translated complex product requirements into scalable UX systems, increasing clarity and improving task completion across key interactions

• Led user research, prototyping, and iterative design cycles, enabling faster validation of product direction and reducing design rework

• Collaborated cross-functionally with product managers and engineers to define system behavior, improvingalignment and reducing ambiguity during development

• Improved onboarding success by 20% and increased conversion rates by 30% through targeted UX improvements and flow optimization

My Focus

Enterprise Platforms

Operational tooling for large cross-functional organizations

Design Systems

Scalable UI infrastructure across mobile and web

Structural Clarity

Making invisible organizational signals visible and actionable

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